About Vias Family Building

Built for people who need someone to care about the details as much as they do.

Surrogacy asks families and surrogates to place an extraordinary amount of trust in the people guiding the process. Vias was created to earn that trust through preparation, clear communication, and work that is done thoroughly, not approximately.

Karen Estrada, founder of Vias Family Building
Karen EstradaFounder, Vias Family Building
Why Vias exists

Family building is personal. The work behind it should be, too.

My own fertility journey changed the way I understood family building. It made the uncertainty, waiting, hope, and vulnerability behind every decision feel deeply real.

Later, while leading surrogacy programs and coordinating complex cases, I saw how much the quality of the work matters. A missed detail can become a delay. A vague answer can create unnecessary fear. A poorly explained fee, insurance issue, or medical step can affect an entire journey.

I founded Vias because intended parents and surrogates deserve more than a friendly point of contact. They deserve someone who prepares, follows through, asks the next question, and keeps working until the issue is actually resolved.

Founder led from the beginning

Experienced enough to anticipate problems. Involved enough to solve them.

Karen Estrada brings a background in law, finance, operations, and U.S. surrogacy program leadership. Her work has included intended-parent support, surrogate coordination, insurance, legal and medical clearances, newborn coverage, financial oversight, compliance, case escalations, and the daily decisions that keep a journey moving.

That experience shaped the standard behind Vias: every recommendation should be researched, every commitment should be tracked, and every client should understand what is happening and why.

“I want every intended parent and every surrogate to feel that the person guiding them is paying attention, thinking ahead, and willing to do the work properly.”
What working with Vias should feel like

Prepared. Responsive. Relentless about quality.

01

Clear before complicated

We explain surrogacy, compensation, costs, timelines, and responsibilities in plain language before asking anyone to make a decision.

02

Details are not “small”

Insurance reviews, documents, deadlines, payments, appointments, and follow ups are handled with the understanding that one overlooked item can affect the whole journey.

03

Answers should lead somewhere

We do not stop at forwarding a message. We identify what is needed, coordinate the right people, and work toward a practical resolution.

04

Both sides deserve advocacy

Intended parents need confidence in the process. Surrogates need respect, protection, and support. Strong journeys require both.

Who we serve

Support centered on intended parents and surrogates.

Vias works with intended parents building their families through gestational surrogacy and with surrogates considering or beginning a journey.

Our role is to help intended parents and surrogates move forward with preparation, respect, and work that reflects the importance of the journey.

Start here

Tell us what stage you are in. We will help you understand what comes next.